Bajaj expands network in Brazil with new stores in Dourados (MS) and Natal (RN)

Bajaj do Brasil continues its rapid expansion in the country, inaugurating two new dealerships this Saturday, June 7: one in Dourados (MS) and the other in Natal (RN). With these additions, the brand now has a total of 43 locations in Brazil.

The dealership in Dourados (MS) is Bajaj's second in Mato Grosso do Sul. It will be managed by the CMG Smaff group, which already operates the Campo Grande (MS) unit. The CMG Smaff group has been operating in the automotive sector since 1973. The new store is located at Av. Marcelino Pires, 6320, Jardim Brasília.

In Natal (RN), the new dealership is also the second in the state and will be managed by the PW group. The company is already responsible for the Bajaj unit in Mossoró (RN). The partners of the PW group have over a decade of experience in the car and motorcycle trade. The address of PW Bajaj Natal is Av. Nevaldo Rocha, 3117 - Lagoa Seca.

Network expansion and Bajaj's commitment

With these openings, Bajaj is strengthening its presence, especially in the Midwest and Northeast regions. In the Midwest, the brand now has 4 dealerships (Goiânia, Taguatinga, Campo Grande and Dourados). In the Northeast, there are 12 addresses (Aracaju, Arapiraca, Caruaru, Feira de Santana, Fortaleza, João Pessoa, Maceió, Mossoró, Recife, Salvador, Teresina and Natal).

Waldyr Ferreira, Managing Director of Bajaj do Brasil, emphasizes his enthusiasm for the expansion: "We are very excited, together with the CMG and PW groups, to expand Bajaj's operations in the states of Mato Grosso do Sul and Rio Grande do Norte, bringing freedom of choice, with quality products, great value for money and excellence in after-sales services, to an increasing number of motorcyclists in the states of Mato Grosso do Sul and Rio Grande do Norte. We will continue to be committed to the rapid expansion of our network in the Midwest, Northeast and throughout Brazil."

Brand history in Brazil

Since starting operations in Brazil in 2022 with its own subsidiary, Bajaj has demonstrated a strong commitment to the local market. In June 2024, the brand inaugurated its first factory outside India. Located in Manaus (AM), the plant has the capacity to produce 20,000 motorcycles a year.

Currently, the four Dominar models (NS160, NS200, 250 and 400) are assembled at this plant. It's worth noting that the line-up will soon be joined by the first motorcycle in the range Pulse in Brazil. It will be N150, due to be launched in the next few days.

The brand has already registered more than 25,000 motorcycles on the Brazilian market. In 2024, it tripled its dealer network compared to 2023, maintaining the pace of expansion for 2025.

Service - CMG Dourados Bajaj

Address: Av. Marcelino Pires, 6320, Jardim Brasília, Dourados (MS)
Phone: (67) 99897-4277
Opening hours: Monday to Friday from 8 a.m. to 6 p.m. and Saturday from 8 a.m. to 12 p.m.
Instagram: @cmg.bajaj

Service - Bajaj PW Natal

Address: Av. Nevaldo Rocha, 3117 - Lagoa Seca, Natal (RN)
Telephone: (84) 3450-5000
Hours of operation: Monday to Friday from 8.00 a.m. to 6.00 p.m. and Saturday from 8.00 a.m. to 12.00 p.m.
Instagram: @bajaj_pw