Shineray SHI 175s EFI overtakes Yamaha Crosser 150 in April sales

The news that shook up the two-wheeler market in April 2025 already has a name: the Shineray SHI 175s EFI has overtaken the consolidated Yamaha Crosser 150 in number of sales. This achievement, for many unexpected, marks a significant turning point and raises alarm bells for the big automakers, while celebrating the advance of brands that are seeking their place in the hearts of Brazilian consumers.

Historically, the low and medium displacement motorcycle market in Brazil has been dominated by traditional players such as Honda and Yamahaespecially in high-volume segments such as mixed-use motorcycles or "entry-level trailers". A Yamaha Crosser 150With its robustness, versatility and the reliability of the brand, it has always been among the favorites, with consistent sales.

However, the figures for April 2025 brought a surprise: the SHI 175s EFI not only stood out, but managed to sell 99 more units than the Crosser 150 in the period. This is a remarkable achievement for Shineray, a brand that, although with a strong presence in the scooter and entry-level motorcycle segment, rarely tops the sales charts in categories so hotly contested by models from established manufacturers.

Several elements may have contributed to the SHI 175s EFI's outstanding performance in April:

• Electronic Fuel Injection (EFI): The electronic fuel injection system is a major attraction. It promises greater fuel efficiency, easier starting and less maintenance compared to carburetors, features that are highly valued by modern consumers.

• Higher displacement: With 175 cm³, the SHI offers a slightly larger displacement than the Crosser 150. This difference can be perceived as a gain in performance and torque, aspects that weigh heavily in the purchasing decision for those looking for a little more breath in everyday life or on short trips

• Design and Proposal: The SHI 175s EFI has a modern and functional design, in line with the mixed-use proposal, which appeals to both the urban public and those who tackle light dirt roads.

• Cost-effective: Shineray has traditionally positioned itself in the market with more competitive prices. The combination of a package of attractive features (such as EFI and a larger engine capacity) with an attractive price may have been a decisive differentiator.

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Impact and the future of the segment

The overtaking of the Crosser 150 by the SHI 175s EFI is a clear sign that the he Brazilian market is increasingly open to new options and that consumers are paying attention not only to traditionalbut to what emerging brands can offer in terms of technology and value.

For the Japanese manufacturer, this result may indicate the need to re-evaluate strategies or reinforce the attributes of its Crosser 150. for the Chinese manufacturer, it is a validation of its investment in more sophisticated models with more up-to-date technologiesThe company's new brand image has been consolidated, paving the way for it to consolidate its image and expand its market share in higher-volume segments.

The fight in the mixed-use motorcycle segment promises to be even more intense in the coming months, with the SHI 175s EFI proving to be a player to be taken very seriously.